Prisma Global plans 3 acquisitions in digital media space

Mumbai-based information technology solutions company, Prisma Global Limited, is on the look out for acquiring three companies in the digital media space at various intervals in the next three years, according to chairman and group chief executive officer Shreeram Iyer. “Since we already have products in our portfolio, which came in through the acquisition of Prisma Gmbh, what we are primarily looking at now are companies that are focussed on catering to other firms. We are open to acquiring companies in India and abroad for anywhere between $3 million and $5 million each,” he told Business Standard.

Prisma Global, had in August this year, acquired Prisma Gmbh, a German company focused on business intelligence, mobile solutions as well as enterprise content and management systems, for euro 3.3 million (approximately Rs 27 crore).

The acquisition brings to Prisma Global’s fold the intellectual property of technologies developed by the German company, including image recognition and augmented reality product Snap2Life.

Stating that Snap2Life, a technology that connects the printed communication to desired digital media paradigms for delivering measurable engagement to consumers, is already being used by companies like BMW, Volkswagen and Mercedes, Iyer said the product was seeing good traction in India as well.

Prisma Global is aiming at achieving global revenues of approximately Rs 60 crore this financial year, including Rs 40 crore from its German operations and the remaining from the domestic market, he added.

Headline Prisma Global plans 3 acquisitions in digital media space

Publication -http://www.smartinvestor.in/

Edition – National

Date – 25th September 2013

Linkhttp://www.smartinvestor.in/market/story-200703-storydet-Prisma_Global_plans_3_acquisitions_in_digital_media_space.htm

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