Prisma Global Limited To Bring Print Media To Life Through ‘Augmented Reality’ Technology In India
Tuesday, April 30, 2013: Prisma Global Limited is set to change the advertising scenario in India with the introduction of snap2life ® a breakthrough technology which connects the print with digital at a click of a button. snap2life ® as product and service that amalgamates both print and digital media. It is one of the leading communication tools for various industries like , Advertising , marketing , Branding ,manufacturing ,constructions to name a few, amid growing popularity of mobile internet in urban India.
Prisma Global Limited with its Avatar of 4th generation technology of ‘Image Recognition and Augmented Reality’ aims at highlighting the new wave in the advertising and marketing space that will transform the way companies reach out to their target audiences.
Mr. Shreeram Iyer, Chairman and Group CEO of Prisma Global Limited said, “This will transform the capability of connecting the printed communication to desired digital media for delivering measurable engagement with consumers. Every page and every picture in a magazine or news paper can be a link to the website, digital content and Augmented Reality. This will be one of the leading communication tools for advertising industry amid growing popularity of mobile internet in urban India and has a very deep penetration among young tech aware audience.”